Today there exist a lot of different methods and techniques of website promotion – black hat promotion, white hat promotion, gray hat promotion etc. Specialists in web promotion and SEO (search engine optimization) invent new methods and techniques every day. SEO optimizers have been familiar with website promotion with the help of blogs long ago. You can have your own blog and post news of your site or links to your site there. You can also use special services, such as Blogun, and buy advertising posts in other people's blogs. One of the latest tendencies in web promotion via blogs is the active movement for permission of dofollow links in the comments on blogs on the Internet.
As a matter of fact, nofollow and dofollow are special attributes of a link which show the search robots if the link should be taken into account while ranking the page that contains this link. Nofollow attribute shows that this link should not be taken into account as a backlink during the calculation of the link weight. Dofollow attribute, in its turn, allows the search robot to index the link and take in into account during the ranking. If nofollow attribute is not stated, the robot considers the link a dofollow one on default.
In many blogs nofollow attribute is assigned to all links in the comments on default. On the one hand, the presence of this parameter protects the blog from spam – if the link is not taken into account, spam is simply useless (though a lot of spammers still do their best to leave as much spam as possible). On the other hand, a lot of blog readers refrain from leaving comments, because they have no opportunity to put a quite appropriate dofollow link.
That is why a lot of bloggers have decided to abandon nofollow links. They use special plug-ins for their blogs, for instance, a Dofollow plug-in for Wordpress. On many of these blogs you can even meet a slogan: “It is a dofollow blog”. This slogan helps the authors to encourage the readers to comment actively and to leave dofollow links. How can you find these blogs? Of course, you can look through a lot of blogs yourself and find dofollow blogs experimentally. You can also use special software for finding dofollow blogs, for example, Fast Blog Finder. More detailed information about this program can be found here.
How to use dofollow properly and not lose your chance?
A lot of “specialists” in SEO see the inscription “Dofollow blog” and start leaving absurd useless comments straight away. No wonder, that the moderator of the blog classifies these comments as common spam and deletes them. However, there exists a much more “humane” and correct method. If the registration form on a blog contains a field where you can state your website, the task is very simple – just state the required site and your nickname will be an excellent dofollow link. The main rule is: leave only appropriate comments (if you have no desire to do it manually, XRumer can help you).
As any other method of website promotion dofollow has both its pros and cons.
For instance, among the advantages of dofollow we can mention the fact that a dofollow blog receives a bigger number of comments than the rest of the blogs other conditions being equal. If means, that its popularity in the readers' opinion grows.
Among the disadvantages of allowing dofollow links on your blog we can mention the increase in spam volume and making the moderation of comments much more labor-consuming.
TAGS
website promotion,
dowollow,
nofollow,
blog,
blogs,
plug-in,
links,
comments,
spam |
web promotion 
