The ultimate aim of any website is to attract as many visitors as possible. Website promotion helps to reach this aim. Registration of websites in different subject directories and participation in various rankings is an important part of website promotion process.
Registration of websites is the process of filling in a special form with the information about the site. This information usually contains the URL, a short description, the list of keywords etc. Registration of sites in directories helps the users to find them in necessary topical sections very easily; in its turn, it helps to draw target traffic to the sites. Registration of the official site in rankings increases its significance in users' opinion and make them interested. Besides, during the site ranking the search engines take into account the number and quality of external links (backlinks) to the site (Goggle PageRank and Yandex CY rank). Therefore if several directories or rankings with “good reputation” refer to the site, it increases its citation index.
What is a web directory?
A web directory or link directory is a directory on the World Wide Web that specializes in linking to other websites and categorizing those links (Wikipedia). Link sorting (ranking) is performed according to several criteria. The sites in the directory are divided according to the topics; the sites with the same topic can be sorted in alphabetical order, according to the date adding, according to the citation index etc.
How is registration of websites in directories performed?
In most cases if you want to register your site in a directory, you are offered to fill in the form with the following basic information:
- site name;
- site URL;
- short description;
- the section of the directory where you want to see your site.
Other additional information can be entered on request of a particular directory.
A ranking is a special website where the information about the sites that participate in the rating is ranked according to their popularity (attendance). The higher the attendance of the pages is, the higher their position in the rating in comparison with other pages will be. The principle of operation of a ranking is the following: the counter registers the number of visitors of the site; the visitors are counted according to the number of unique IP addresses, but not according to the number of page loads. Every time when the value of the counter increases, the position of the site in the ranking also increases; it raises higher in comparison with the sites that had less hits.
Therefore, registration of sites in popular global or subject (topical) rankings increases their possibility to be attended by new users if the link to the site is situated high enough in the list of the links. If the site URL is situated at the bottom of the ranking, it will barely help to solve the task of website promotion, because in this case the visitors of the ranking will hardly notice the link.
Registration of a site in a ranking includes several steps:
- Specify the section of the ranking (according to the topic of the site).
- Specify the site name, the description and URL of the site.
- Get the HTML code that describes the logo of the ranking and the counter (it looks like a small button on the page).
- Put this code on one of the main pages of your site.
Special software (both paid and free of charge) for automatic registration in the hundreds of directories and rankings at once has become quite popular recently. The main function of such programs is to automate the process of filling in the registration form. Additional features may include the utility programs for the determining of the site positions, rankings and parameters schedulers, modules for the determining of the standard CAPTCHAs (the codes encrypted in images that must be entered during the registration of the site) etc.
What are the advantages of registration of websites in the rankings and directories?
Participation in a popular large subject directory or ranking increases the target traffic of the site – the site attracts more visitors who are really interested in this topic. An evident advantage: wide popularity of the directory attracts more visitors; an evident disadvantage: the competition of websites in such directory is very high, and it is very difficult to achieve high positions. And vice versa, participation in small directories and rankings increases the chances of the site to receive high positions, but the number of attracted users is smaller.
Along with direct influence on the attendance, registration of websites in directories and rankings influences the ranking of the sites in the search engines indirectly. The more rankings or directories refer to the site, the higher the citation index of this site is.
Registration of websites in directories and rankings is quicker in comparison with registration in the search engines, though it is less effective; therefore it is actively used for promotion of websites.
It is important to keep in mind that one should not register his site in all directories and rankings without distinction. Rankings and directories with low rating, with redirection, link farms and registration in adult and non-topical sections can do more harm, than good.
Registration of websites in directories and rankings is one of important stages of website promotion. Web studio WebStudio2U will perform the most effective registration of your site in directories and rankings. Our specialists thoroughly analyze every directory before adding your site there. We care for the reputation of our clients!
You can read detailed information about the stages of web promotion, learn the prices and order website promotion on our website.
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website registration,
search engines,
website promotion,
web directories,
web rankings,
registration of official website,
low site ranking |
web promotion 
