Introducing Google Social Search

On October 27, 2009 Google introduced a new experiment on Google Labs called Google Social Search.

Google Social Search that helps you find more relevant public content from your broader social circle. With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results.

All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What Google developers have done is surface that content together in one single place to make your results more relevant. The way they do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed.

The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, they'll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, they'll include some websites from your subscriptions as part of your social search results.

via the Official Google Blog

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google social search, social search, google, experimental search