A domain name is the address of your site on the Internet. The simplest way to choose a domain name is to choose the domain name which will coincide with the name of your company, check its availability and pay for its registration. But the simplest approach can be hardly called the best.
One should remember that domain name choice is extremely important for the English-speaking segment of the World Wide Web. Some specialists in web marketing think that competent domain choice in the English-speaking segment comprises 90% percent of success of the future site.
However if your website is created in another language rather than English you should also pay enough attention to domain name choice as domain name is an influential factor of website promotion.
The best domain is a second-level domain. It makes a website more authoritative both for common Internet users and search engines.
A third-level domain name such as http://www.3level.2level.1evel/ is more affordable therefore it pessimizes the site in the search engine results and prevents high-quality promotion of the website into the TOP page of search results.
If you expect to have successful business on the Internet over the long haul you should remember the rules of domain name choice for your site:
- a domain name should reflect the site content rather than the name of the company (exception: the company has an already well-known brand);
- a domain name should be short and clear;
- a domain name should be meaningful, bring a clear message, be easy to pronounce and memorize;
- a domain name should be “marketable”, frequently asked-for (a topical search query of the highest frequency in the target niche).
Not long ago webmasters used to think that a domain name should begin with numbers because the site will occupy the first positions in the alphabetically sorted lists. Nowadays the common opinion is that a domain should start from one of the first letters of the alphabet. It is absolutely true both for sites designed for the English-speaking segment of Internet and websites created in other languages.
Such worlds as ALL and ABOUT are quite often used to achieve such effect, for instance:
- http://www.all-that-gifts.com
- http://www.about-health-care.com
Sometimes webmasters just take the first letters of the alphabet (a-jewels.com, abc-gallery.com).
As far as extensions of the domain zone are concerned there is no clear gradation. However, you should take into account the target audience your future site is intended for. If you plan to develop your site for a certain region only, extensions which indicate the location (*.ru, *.ua) are quite acceptable.
If your project is not attached to a certain region or location, international zones such as *.com, *.info, *.net, *.biz, *.org will be much more acceptable.
During domain name choice you can use keywords selection tools by such search engines as Google and Yandex to select the most popular keywords and search queries in your subject sphere.
But the best solution is to order a site – web design studio WebStudio2U will help you to choose the nest domain name for your website and will perform high-quality development of a website of any difficulty.
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domain name,
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site audience,
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